Over the weekend, viewers of Fox broadcasts saw a familiar taxpayer-funded ad: a thirty-second spot showing images of President Donald Trump, a pledge to "expel warmongers" from the government and fight the "deep state," and themes carried over from his 2024 campaign. The difference came at the end of the ad. A line at the bottom of the screen read "Paid for by the U.S. Government."
The ad is nearly identical to a spot Trump's 2024 campaign ran, and ethics experts said it could violate federal law, reported by the New York Times. It is the second taxpayer-funded television spot from the White House to draw scrutiny in a week. Ad trackers put spending on the newest spot at roughly three hundred nineteen thousand dollars in media buys, and like its predecessor it aired on Fox outlets carrying the government-paid disclosure.
A second taxpayer spot in a week
The first taxpayer-funded ad drew attention the previous week, when CBS News Miami investigative reporter Jim DeFede reported seeing it air on Fox News. That ad pairs footage of Trump with the song "Love Me" by JMSN, declares that "America will never be a communist country," and touts the "largest tax cuts in history." According to AdImpact, which tracks media spending, the advertisement cost $14,000 and ran during conservative shows on Fox News and Newsmax. The White House has also run a minute-long Mount Rushmore-themed commercial and another half-minute spot listing administration achievements, according to ad trackers.
The White House says the spots are public service announcements, not campaign ads. In a statement, it called the ads "educational and unapologetically patriotic," saying they were "about reminding Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad." The White House did not say which agency paid for the spots. The advertisements do not name candidates for office or tell voters whom to support in the midterms, but they mesh with campaign messaging from Trump and other Republicans, according to the Associated Press, including themes from the party's convention in Dallas earlier this month.
Bipartisan criticism of the spending
Democratic Rep. Jamie Raskin of Maryland, who is in line to chair the House Judiciary Committee if Democrats win the majority in November, said in a social media post that it is a violation of the Hatch Act for government employees to work on such a video. "It is blatantly unethical under numerous federal ethics provisions proscribing the use of government resources for political campaigns," Raskin wrote.
Republicans also criticized the ad. North Carolina Sen. Thom Tillis, who is not running for reelection, said: "It's inappropriate. It's not like they need a GoFundMe page to have the dollars to do that sort of ad and they could do it. But using taxpayer dollars, it feels like Viktor Orban." Louisiana Republican Sen. John Kennedy said he had not seen the ad but questioned whether it was legal, adding that he did not generally like to see politicians use public money to pay for their own campaign ads.
The legal lines at issue
The criticism centers on federal rules against using appropriated funds for political publicity. Section 718 of Division E of the Consolidated Appropriations Act of 2026 bars the use of appropriated funds for "publicity or propaganda purposes," a provision cited in a joint letter from top Democratic lawmakers to White House chief of staff Susie Wiles. The letter, signed by Sens. Patty Murray and Jack Reed and Reps. Rosa DeLauro and Steny Hoyer, demanded that the White House take the ad off the air, discipline the federal employees who worked on it, and provide a full accounting of all federal funds used to create and air it. "The law is not complicated. You cannot use taxpayer dollars for political advertisements," the letter said.
The ad implicates multiple provisions of federal law, including 18 USC 1913, which deals with lobbying with appropriated money, according to Stan Brand, a distinguished fellow in law and government at Penn State, in an email cited by trade publication Communications Daily. Hatch Act enforcement is up to the president, Brand noted, and sanctions are unlikely under the Justice Department's current posture. Any review of the taxpayer-funded ad by the Government Accountability Office, the nonpartisan watchdog that handles misuse-of-funds cases, would typically come only at the request of members of Congress, Communications Daily reported.
Sen. Jacky Rosen of Nevada has introduced an amendment to her No Self-Promotion with Public Dollars Act that would extend its ban on taxpayer-funded self-promoting ads to the president and vice president, calling the spot "a national advertisement indistinguishable from a campaign commercial." Watchdog groups including Common Cause have signaled or filed oversight complaints that could lead to GAO or other reviews, according to Particle's summary of the fallout. The newest spot itself aired on Fox broadcasts over the weekend with the same "Paid for by the U.S. Government" disclosure that first caught DeFede's eye.
The dispute lands in a week already packed with Washington storylines, from the administration's posture toward Canada to the stalled Gaza ceasefire and looming immigration deadlines.
The White House, for its part, compares the spots to policy public service announcements from past administrations and argues they contain no campaign call to action, a defense that will now be tested against the complaints moving through Congress and the watchdogs. For background on the original reporting, see the Associated Press account of the first ad and a summary of the newest spot's rollout.
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