OVO Degrassi Collection: Drake's Brand Drops 25th Anniversary Line

Drake is bringing Jimmy Brooks back. His lifestyle label October's Very Own has joined forces with WildBrain on the OVO Degrassi collection, a limited-edition made-in-Canada apparel line honoring Degrassi: The Next Generation. The drop went live last Friday online and at select OVO stores, reported by People.

WildBrain announced the line as a meeting of two Toronto institutions, with both partners pointing to the shared roots behind it. The fictional school's blue-and-gold colors run through the whole range, which reworks the Degrassi Panthers athletic program into premium streetwear. The collection also celebrates Toronto's role as both Drake's hometown and the home of the fictional school. It is a bet on nostalgia-driven merchandise, a lane that has held its pull with millennial and Gen Z shoppers, according to ASI Central. Coverage so far positions the range as premium apparel, though official prices have not yet been disclosed.

The centerpiece is an archival recreation of the basketball jersey Drake's character wore on the show. Alongside it sits a cotton Panthers football jersey carrying the number 86 in tribute to Drake's birth year, plus a bold fleece varsity jacket with layered twill patchwork, retro graphics and OVO x Degrassi detailing. A premium fleece sweatsuit, vintage-style heritage crewneck, T-shirts and gym wear staples inspired by classic physical education uniforms round out the apparel, with a multi-print tote and a classic sport cap completing the lineup.

Drake co-founded the lifestyle label, and the Degrassi tie-in reaches back to the part of his story that predates the music career. For longtime fans, the jerseys read as memorabilia first and fashion second.

A Toronto homecoming for Jimmy Brooks

"Degrassi and OVO share deep Toronto roots, with ties that reach back to Jimmy Brooks and some of the franchise's most memorable years," Ben Peace, WildBrain's executive vice president of franchise, said in a statement. "Drawing inspiration from the iconic Panthers athletic program, the collection captures the school spirit and athletic tradition that generations of fans have come to associate with Degrassi. As we approach the 25th anniversary of Degrassi: The Next Generation in October, it feels like the perfect moment to celebrate the franchise's cultural legacy with this collaboration."

For a generation of viewers, Jimmy Brooks needs no introduction. Drake, then known as Aubrey Graham, played the Degrassi Community School student from 2001 to 2009 across eight seasons, including the season-four storyline in which his character was shot at school and began using a wheelchair. The series premiered in October 2001, drew viewers in both Canada and the United States, and built its reputation on storylines about identity, relationships and mental health.

He has revisited that chapter before. In 2018 he gathered former castmates for his "I'm Upset" video, and in 2023 he wore a Panthers jersey onstage at the Apollo Theater. A documentary released last year returned to one of Jimmy's heaviest storylines, tracing how his life changed after the school shooting in season four. Now the uniform itself is for sale, and fans online have already started debating one design detail: some wish the OVO owl took up less space on the pieces, according to The Source.

What the drop says about OVO's next chapter

The Degrassi line arrives as OVO's business reshapes itself. In August, Authentic Brands Group acquired a majority stake in the label's intellectual property, with Drake retaining ownership and a creative role, while Vince Holding Corp took over the operating business, according to The Source. As those partners look to grow OVO worldwide, the Degrassi collection draws from something the brand has always had at home: Drake's own Toronto story.

The line went on sale at 10 a.m. ET online, with pieces also stocked at OVO stores in Toronto, Calgary, Vancouver and Burnaby, plus The Grove in Los Angeles, according to ASI Central. The OVO Degrassi collection lands just weeks before the October anniversary, giving longtime viewers a way to wear the school colors of a show that once felt like required viewing.