Squishmallows VANDYTHEPINK Collab Drops at ComplexCon

The Squishmallows VANDYTHEPINK collab finally has a launch date. Jazwares, the toy company behind the squishy plush phenomenon, announced a partnership with streetwear label via a press release that VANDYTHEPINK that reimagines Squishmallows icon Cam the Cat inside the label's design world. The Squishmallows VANDYTHEPINK collab capsule, which includes plush, apparel, hats and tote bags, drops October 3 at ComplexCon in Los Angeles. Jazwares is building an interactive space at the event where fans can shop the collection, take photos and customize select pieces.

According to the announcement, this is the first time an artist has redesigned Cam the Cat in their own style. Cam ranks among the most recognizable characters in the Squishmallows lineup, and handing that character to a streetwear designer is a new move for a brand that started in the toy aisle. VANDYTHEPINK founder and creative director Junghoon "Vandy" Son said the goal was to bring the label's world into Squishmallows in a way that feels playful and unexpected, from the characters and products to the customization experience.

What drops at ComplexCon

The capsule centers on a specially designed plush alongside a full fashion line. Shoppers will find limited-edition VANDYTHEPINK-inspired plush, plus apparel, hats and tote bags carrying the collaboration's graphics. The products are exclusive to the ComplexCon launch, and quantities are limited. The drop arrives when ComplexCon opens in Los Angeles, putting the collection in front of the streetwear crowd that already lines up for convention-only releases.

The booth leans hard on customization. Anyone who makes a purchase at the collaboration space receives a complimentary custom ID card, and buyers of the Squishmallows x VANDYTHEPINK plush toy set also get a complimentary tote bag that can be personalized at an on-site heat-press station using exclusive graphics. Shoppers who pick up the collaboration T-shirt can choose from a selection of heat-press graphics for their tee. The setup turns the booth into a creative space, with photo moments and Squishmallows surprises placed throughout.

Why Squishmallows keeps crossing over

Convention exclusives work because they combine scarcity with spectacle. A limited run that can only be bought at one booth during one weekend gives collectors a reason to show up, and the heat-press station gives every buyer a version nobody else has. That formula has powered sneaker drops and merch lines for years, and Jazwares is applying it directly to plush. The custom ID card adds another layer: a keepsake that proves attendance, the kind of small detail collectors post about after the event.

The collaboration fits a pattern: collectible brands keep showing up in streetwear, and streetwear keeps showing up in collectibles. Jazwares has grown Squishmallows from a plush line into a pop culture property with active trading and fan communities. Bringing an artist into the creative process pushes that evolution further, treating the plush itself as the canvas. "ComplexCon is a culture-shaping event where some of the most influential brands and creators come together," said Gerhard Runken, chief brand officer at Jazwares, adding that the capsule is meant as an authentic tribute to streetwear culture built around collectibles, interactive experiences and customizable moments.

For VANDYTHEPINK, the Squishmallows VANDYTHEPINK collab puts the label's graphics on one of the most photographed plush characters on the internet. Son said the team focused on making the collaboration feel playful and unexpected across every element, and that they are excited for people to experience it in person at ComplexCon. The label gets its first crack at a character that already carries a built-in audience of collectors and fans.

Fans of the Squishmallows VANDYTHEPINK collab who cannot make it to Los Angeles will have to wait on any pieces that resurface later. The capsule is exclusive to the ComplexCon launch, and neither brand has announced plans for a wider release. For now, the collection exists only at the interactive booth, where every purchase comes with a custom ID card and select pieces can be finished at the heat-press station.

Plush may be the perfect vehicle for this kind of crossover. Squishmallows already sit at the center of a collecting habit built on hunting rare finds, and a streetwear label brings the design language of limited drops into that world. The result is a product that speaks to both crowds at once: soft enough for the toy shelf, rare enough for the sneaker wall.