Clueso Raises $10M to Build Agentic Video Agents

San Francisco startup Clueso has raised a $10 million Series A to build what it calls the agentic video platform for business — a system of AI agents that understand a company's products, brand, and processes, then create and maintain video across the organization, according to the company's funding announcement.

The round, announced October 13, 2026, was led by Dharana Capital, with Founders Future and Neotribe Ventures joining as new investors and continued participation from Y Combinator and f7 Ventures. According to the announcement, the raise brings Clueso's total funding to $12 million, with more than 80 percent of the new capital coming from existing investors doubling down — an unusually strong insider signal for a company of this size.

AI agents that record, script, and refresh video

Clueso's pitch is aimed squarely at the unglamorous reality of enterprise video: the moment a product changes, every demo, tutorial, and onboarding video built around it goes stale, and remaking those videos by hand is slow and expensive. According to reporting on the round, Clueso's agents operate real software to capture footage, then script, voice, edit, and refresh videos when products change — rerunning the recorded workflows after updates rather than starting from scratch.

The company was founded by Akash Anand, Prajwal Prakash, and Neel Balar, who say they ran into the video-maintenance problem first-hand at their previous company, according to the announcement. According to the company's own figures cited in the announcement, more than 1,000 companies already use Clueso to create videos for marketing, customer success and education, onboarding, training, and sales enablement. Named customers include Atlassian, Zendesk, Gainsight, GlobalPartners, Seismic, and Ironclad, and teams have reported productivity gains of more than five times alongside an 80 percent reduction in video production costs.

Garrett Marttinen, Head of Customer Learning at Atlassian, said in the announcement that Clueso had simplified learning-video production at scale, converting rough input into polished, on-brand output while reducing the maintenance burden for his team. The analysis site ppc.land adds that an MCP server lets assistants such as Claude and ChatGPT drive the platform directly — a detail that places Clueso squarely in the emerging agent-to-agent interoperability wave.

Inside the $10M round

According to coverage of the announcement, Clueso plans to use the new capital to scale its enterprise go-to-market efforts, strengthen the agentic intelligence layer of the platform, expand its video editing capabilities, and integrate video creation more deeply with corporate knowledge systems. The company was founded in 2023, making this Series A a validation round less than three years in.

The round's structure tells its own story. When more than four-fifths of a round comes from insiders re-upping, it usually means the metrics behind closed doors are doing the talking — in Clueso's case, claimed fivefold productivity gains and a customer roster anchored by Atlassian and Zendesk. The new names on the cap table, Founders Future and Neotribe Ventures, add fresh distribution muscle alongside lead investor Dharana Capital.

Why agentic video is having a moment

Clueso sits at the intersection of two fast-moving trends. First, the agentification of enterprise work: companies increasingly want software that does jobs, not software that produces drafts for humans to finish. Clueso's agents don't just generate clips — they operate software, maintain brand context, and keep content current through product cycles. Second, business video remains one of the last content categories AI has struggled to fully automate, because enterprise video has hard requirements around accuracy, branding, and compliance that consumer-grade generation tools ignore.

The competitive backdrop is crowded — everyone from Synthesia-style avatar platforms to editing copilots is chasing enterprise video budgets — but Clueso's bet is that the differentiator is maintenance, not generation. Anyone can render a training video today; the hard part is keeping 400 of them accurate through 60 product releases a year. An agent that re-records a workflow after a UI change solves a cost-center problem CFOs already feel, which helps explain the reported 80 percent cost reductions cited by customers.

The skeptic's case is worth stating plainly: the productivity and cost figures come from the company itself and were not independently verified in the announcement, a caveat the ppc.land analysis flags as well. Agent-driven recording also inherits every classic RPA fragility — software interfaces change in ways agents don't expect, and a "refreshed" video still needs human sign-off before it ships to customers.

Still, the investor vote is real: $10 million, led by a tier-one emerging manager, with insiders putting in more than 80 percent. In a funding climate where AI video money has mostly flowed to consumer and creator tools, Clueso's business-video bet — and the agent-native way it frames the problem — marks a shift in where the smart capital thinks enterprise AI video value will accrue. If the agents can truly keep corporate video current through change, Clueso won't just be a video tool; it will be infrastructure.

Sources: funding details from the GlobeNewswire announcement; product and strategy details from ppc.land's analysis and The SaaS News.