The Jennie Dracula Trend Is Taking Over Fashion Week Feeds

BLACKPINK's Jennie has a habit of showing up exactly where the internet already is. This week it was the Chanel show at Paris Fashion Week, where she walked past the photographers in a metallic top and skirt while a camera followed her, timing her stride to the part of "Dracula" where the line "Shut up, JENNIE!" lands. PlayBack reported that the clip went viral within hours, with fans flooding the comments on her post.

The Jennie Dracula trend was already enormous before she touched it. Rolling Stone UK counted more than a million TikTok videos using the audio, and most of them run on the same joke: ordinary people lip-syncing a line that scolds one of the most famous women in pop, adding their own aesthetic or humorous spin. PlayBack's report put the phrase in tens of thousands of videos, and the number keeps climbing.

What separates the Jennie Dracula trend from a standard celebrity meme is that the star at the center keeps feeding it. Interview Magazine's new conversation with the singer notes that the trend pulled in Bryan Cranston, Dua Lipa, and Gracie Abrams before Jennie herself did the Paris Fashion Week walk. She told Interview that she had always loved Kevin Parker's sound and did not want to change what made "Dracula" special, describing the work as figuring out where she could fit into its world and bring her own energy, according to the magazine.

The chart run behind the meme

Underneath the Jennie Dracula trend sits one of the year's most stubborn chart stories. Yonhap reported that "Dracula," the Tame Impala and Jennie collaboration, climbed back to No. 6 on the Billboard Hot 100 on the chart released October 13, marking its twentieth week in the top 10, a longer run in that tier than any K-pop artist has managed before. The song also held No. 1 on Hot Dance/Electronic Songs for a fortieth week and on Hot Rock & Alternative Songs for a twenty-second week, after peaking at No. 5 earlier in the run. Streams are approaching one billion on demand globally, according to Rolling Stone UK, as reported by the radio station.

The original "Dracula" arrived in 2025 on Tame Impala's Deadbeat album, and the Jennie remix followed in February 2026, setting up the Jennie Dracula trend months before it peaked. The two recorded it over Zoom, unable to get into the same city, after meeting in Seoul through a mutual friend, Peter Utz, according to the same report. Parker said in his Rolling Stone UK interview that he really loved Jennie's voice and that it would be great to get her on the track, which is about as direct an origin story as pop music gets.

When the star joins her own trend

The Jennie Dracula trend works because the insult is aimed at her and she is clearly in on the joke, which reads as confidence instead of damage control. Stars spent years ignoring their own memes or lawyering them out of existence. Joining in, on camera, at fashion week, in head-to-toe Chanel, is the opposite move, and it is why this clip outran the rest.

It also matches how she talks about visuals. In the Interview Magazine conversation, she said she sometimes sees a song before it is finished, getting flashes of a color, a place, or something she is wearing, and that she tries to hold on to those snapshots. The Paris Fashion Week walk that fed the Jennie Dracula trend looked like one of those snapshots made public: metallic clothes, a follow cam, a lyric that says her name.

The Jennie Dracula trend will age out of feeds eventually, the way every audio does, but it leaves a template behind. TikTok's other fashion obsessions this month tell the same story about dressing with intent: the Ball Hog aesthetic hides rare designer pieces inside outfits that look deliberately basic, as GenZ NewZ reported, while the slouchy sock turned into fall's signature styling move, also covered here, and the Winter Arc turned October into the start of glow-up season, as this site noted. For a pop star now, the cheapest special effect is showing up inside the joke everyone is already telling.

image_search_query: Jennie Chanel Paris Fashion Week metallic outfit runway image_description: BLACKPINK star Jennie walking past photographers at Paris Fashion Week in a metallic Chanel top and skirt, captured mid-stride in a glamorous fashion moment.