Slushy Noobz UTA Signing Moves Duo From DIY to Hollywood

Canadian comedy duo Slushy Noobz has signed with United Talent Agency, a move that takes a self-run online act into the same representation system used by established film and television talent. The Slushy Noobz UTA signing was confirmed to The Hollywood Reporter, according to NetInfluencer, which reported the deal after the agency confirmed it. Martin Andrijasevic and Hamzah Al-Emad built their audience on TikTok and YouTube before bringing in an agency, and the deal covers the next stage of that work rather than the start of it.

Under the Slushy Noobz UTA signing, UTA will represent the pair across comedy touring, filmed entertainment, podcasting, brand partnerships and other platforms. The Slushy Noobz UTA signing also includes new projects reported to be in development for YouTube, although details of those projects have not been announced. LASKO continues to handle media relations for the duo, a division of labour that keeps day to day publicity separate from the broader career planning now handled by the agency.

How Slushy Noobz built an audience first

Andrijasevic, known online as ThatMartinKid, and Al-Emad, known as HamzahTheFantastic, first found separate audiences on TikTok before starting their joint channel in 2023. The Slushy Noobz UTA signing arrives after several years of building that joint audience without a major agency behind it. Their YouTube channel has roughly 1.7 million subscribers, and the pair draw additional followers across Instagram and TikTok. Their content spans entertainment, music and fashion, with a style built around awkward, self aware comedy and the friendship between the two creators.

The duo at the centre of the Slushy Noobz UTA signing turned that online following into live work in stages. In 2025 they staged a three-round comedic boxing match between the two of them in Toronto, an event that played on their on screen rivalry and drew attention beyond their regular viewers. The following year they took their livestreams on tour across eight Canadian cities, and the resulting YouTube uploads drew 3.2 million views. They have also run DJ livestreams and a touring slushtruck activation, a pattern of live and merchandise style projects that sit between a standard creator tour and a comedy show.

Brand work followed the same gradual path. The pair have signed collaborations with Marc Jacobs and Wildflower Cases, deals that fit the fashion and lifestyle side of their channel. Their podcast, Out of Character, joined the Big Money Players Network in partnership with iHeartMedia, a step that gave their audio work a distribution partner before they signed with a talent agency. Profiles in Rolling Stone, Interview, Wonderland, Teen Vogue, Nylon and CBC added press coverage to a business that had already found its audience online.

What the agency deal changes

The practical effect of the Slushy Noobz UTA signing is packaging. A talent agency can put touring, filmed projects, podcasting and brand deals into a single plan, and can bring in partners the duo would have difficulty reaching on their own. That matters for creators trying to move from short clips into longer formats, where production, distribution and financing need to be arranged together. For Slushy Noobz, the deal points toward filmed entertainment and touring as the next formats to test, rather than a simple increase in sponsored posts.

The signing also fits a wider run of creator deals at UTA during 2026. The agency recently signed Maurice Kamara, the creator behind the celebrity and street style interview page The People Gallery. In July it signed Dominican-American creator Jess Judith, and that deal followed its representation of pastry chef and YouTuber Amaury Guichon. UTA launched the first dedicated digital talent group among major agencies in 2006, and its creators division now represents Jake Shane, Alix Earle, Emma Chamberlain, Keith Lee and Kareem Rahma, among others. The Slushy Noobz UTA signing places the Canadian duo on that same roster, alongside creators who have already made the move from feeds into touring, publishing and screen work.

That roster context helps explain why the Slushy Noobz UTA signing was reported as a business story rather than a fan announcement. Agencies sign creators when the creator already has revenue from live shows, audio and brand work, and when the agency can add projects that are too large to run alone. Slushy Noobz arrived at that point with a tour, a podcast deal and brand partnerships already in place. The Slushy Noobz UTA signing therefore reads less as a discovery and more as a handover, from a team that built the act in house to an agency that will try to scale it.

What comes next after the Slushy Noobz UTA signing will depend on whether the filmed and touring projects in development suit the tone that made the duo popular. Their appeal rests on unpolished, awkward comedy and a friendship that viewers follow across platforms, qualities that can be hard to carry into scripted or large venue formats. Other creators who have made a similar move have kept their online output running while they test longer projects, and Slushy Noobz have a comparable base to work from. Related creator moves on this site include a creator venture launch, a long running creator challenge and a YouTube return by an established creator. The Slushy Noobz UTA signing will be judged, in the end, by the projects it produces and whether audiences follow the duo from their feeds to those new stages.