MyOS Business: AI Agents Get a Cross-Company OS

Blue Language Labs has introduced MyOS Business at Money20/20 USA, an operating system that lets AI agents carry out commercial work across companies and systems. According to the company, MyOS Business is generally available starting today, and Money20/20 attendees can see the product in action at the Blue Language Labs booth.

The pitch is straightforward: MyOS Business puts agents to work on the everyday revenue tasks of small and midsize businesses — winning customers, generating repeat business, and building reseller partnerships — while each business retains independent control over its agents' permissions, spending, and commitments. Agents act on accepted agreements to coordinate orders, fulfillment, and payments, and funds move through existing banks and payment providers.

How MyOS Business works

According to Blue Language Labs, the initial release targets three paths to growth. In the first, agents help owners identify relevant customers and commercial opportunities, prepare tailored offers, and carry out approved outreach; accepted offers lead to agreements and orders, with staff confirming capacity before a commitment is made. In the second, owners create repeat-business offers and loyalty programs; MyOS Business counts qualifying orders only after they are verified as paid and fulfilled, so customer benefits are earned through completed purchases. In the third, agents help businesses develop reseller and referral relationships by preparing proposals and commercial terms for owner approval. Once both businesses accept the terms, the agents coordinate orders, delivery responsibilities, and payment conditions.

The company illustrates the model with a hospitality example: a hotel could offer a nearby restaurant's group dining package as part of its corporate event services. The restaurant gains a new sales channel while the hotel gains an additional revenue source. Their agreement defines the package, pricing, what the restaurant will provide, and how each business gets paid. Before the hotel confirms a dining package, its agent works with the restaurant's agent and staff to check availability; once confirmed, the agents arrange the meal and track what each business is owed, reusing the same agreement for future bookings.

Agreements and mandates keep owners in control

The trust architecture of MyOS Business rests on two constructs. Blue Agreements record the commercial terms accepted by participants, including pricing, delivery responsibilities, and payment conditions. A Mandate defines an agent's permissions and limits: whom it may engage, what it may commit to, how much it may spend, and when human approval is required. Business owners approve prospect lists, outreach batches, and new partners, and changes to approved terms, offers, or limits also require approval. Agents cannot expand their own permissions; requests outside their authority are routed to the owner or designated staff.

That emphasis on verifiable authority echoes the broader industry push to make AI agents trustworthy counterparties. On that front, World unveiled World ID for agents at the same Money20/20 event, bundling identity proofs so banks can distinguish agents acting for verified humans from anonymous traffic, while Microsoft this week warned that enterprise agents are frequently overprivileged and unpredictable. MyOS Business approaches the same trust problem from the commercial side: agents that can only spend, commit, and engage within a human-approved mandate.

The plumbing for an agentic economy

Blue Language Labs positions MyOS Business against a gap between AI adoption and AI integration. Citing a survey of Goldman Sachs 10,000 Small Businesses program members, the company notes that 76% reported using AI while only 14% said it was fully embedded in their core operations. "AI agents can give a small business the reach and capabilities of a much larger organization," said Zor Gorelov, CEO of Blue Language Labs, according to the announcement. "Owners set the terms and limits; agents do the work."

The company emerged from stealth in late May with what it calls a coordination layer for AI agents that do real business, and it has open-sourced the BLUE protocol underpinning that layer, giving developers and platforms a shared language for structuring agent-driven business processes. Gorelov previously founded Kasisto, the enterprise conversational AI company, before building the agent-commerce infrastructure. Early users of MyOS Business include hospitality businesses in the United States and the European Union, among them Chama Mama, the Georgian restaurant group with locations in Manhattan and Brooklyn, which is developing office-outreach, catering, and repeat-business programs with the company.

The launch conversation continues tomorrow: Gorelov appears on the Tuesday, October 20 panel "Let the Agents Do More Than Pay" at Money20/20, alongside panelists from QED, Oscilar, and Plaid, to discuss agents that coordinate business beyond the payment step. MyOS Business itself can be seen at booth #22085 during the show.