Kyra Creator Dataset Maps 700 Million Creators

Kyra, a London creator marketing company, said on Tuesday that its Kyra creator dataset now tracks more than one billion three hundred million social media accounts, including more than seven hundred million creators, and more than seven billion posts across TikTok, Instagram, YouTube and Facebook. The company set out the figures in an announcement on October 27, 2026, and described the collection as the most complete creator dataset assembled by a company that gathers and analyzes the data itself rather than licensing it from someone else, according to the announcement.

The scale matters because of a gap Kyra says brands keep running into: most of what people post about a brand never reaches the brand itself. Nick Dart, a co-founder of Kyra, said brands cannot see most of what happens to their name on social media, and that tracking accounts at this scale lets the company show a brand every creator post about it, according to the announcement. For creators, the Kyra creator dataset changes the odds. A post that once drifted past in a feed can now be found, measured and compared, whether the person behind it has a huge following or a small one.

Kyra runs always-on creator programmes for global brands, and the Kyra creator dataset sits underneath all of them, along with a platform called Kyra One that gives brands the same data directly. Clients named in the announcement include L'Occitane, Tiffany, Coach and Duolingo, and the company says it works with creators in more than fifty countries. The company was founded in 2017 and is based in London.

What the Kyra creator dataset actually holds

The headline numbers need a careful read. An account is any profile Kyra tracks, while the creator figure counts TikTok accounts that have posted at least once. That means the seven hundred million figure counts accounts, not people, and Kyra says it should be read as a floor, since other platforms are not added to that count. A narrower cut counts accounts with at least one thousand followers: two hundred fifty-five million of them clear that line, which is the threshold many creator databases use.

The Kyra creator dataset also keeps moving. Kyra says it takes in more than one hundred million updates a week, covering new posts and changes in views, likes, comments, shares and saves. Where one creator runs accounts on several platforms, Kyra links them, so a brand sees one creator rather than four separate profiles. That linking is part of why the company argues the collection works as a map of who is actually posting, instead of a pile of separate profiles.

The timing fits a feed where unknown creators break through overnight. According to our earlier reporting, a single odd clip drove the born retired baby meme across timelines, and our earlier reporting on the maxxing word of the year pick showed how platform slang can jump into the dictionary. A dataset like the Kyra creator dataset is built to catch those surges early, by tagging what a post is about rather than waiting for a hashtag to trend.

AI that reads, watches and listens

Counting posts is only half of the Kyra creator dataset, according to Kyra. Its AI models read, watch and listen to posts: more than thirty-two million videos and thirty million captions have been turned into embeddings, a numerical map of what each post shows and says, so posts can be searched by meaning rather than by hashtag. More than twenty million videos have been transcribed, and more than four and a half million creators are tagged by the topics they cover.

The Kyra creator dataset lets a brand ask practical questions, Kyra says: which creators in UK beauty are growing fastest, how a competitor's creator posts are performing, or what share of the conversation about its products comes from paid partnerships. The same tagging also explains why a small account can surface in a brand search. If the system knows what a creator posts about, follower count stops being the only filter.

Kyra publishes some of what the Kyra creator dataset shows, including influencer marketing statistics by platform, tier and industry, and engagement rate benchmarks for nineteen industries, according to the announcement. Journalists can also ask the company's data desk to check a question for free. The company publishes its counting method alongside the figures, which matters here because the creator total is a floor, not a census of every person posting online.

What it means for creators watching their own reach

For creators, the practical takeaway is that public posts now feed a system built to judge them on content as well as follower counts. A creator who posts consistently about one topic can be tagged for that topic and found by a brand searching for it, even without a large audience. According to our earlier reporting, the Pokimane and Atrioc backlash showed the other side of that visibility, when an old clip resurfaced and reopened a long-running argument in public. The same system that surfaces a rising creator also keeps a record of everything public.

The Kyra creator dataset covers public posts on four major platforms, and its creator count rests on TikTok accounts alone. The figures show how much of the creator economy now runs on measurement: brands can watch the posts, the responses and the growth, and compare them before spending anything. Kyra says the dataset refreshes continuously, and brands using Kyra One get the same data and reporting its own teams use.

The announcement also notes that the weekly update figure comes from one day's updates, measured on October 20, multiplied by seven, a detail Kyra published alongside the headline numbers. The full announcement, with the counting method, is available from ABNewswire, which carried the release.