Japan is experiencing a record-breaking surge in tourism as international visitor numbers hit all-time highs, driven by a weak yen that makes the country more affordable for foreign travelers. The influx comes just as cherry blossom season approaches.
The tourism boom has provided a welcome boost to Japan's economy, which has struggled with stagnation for decades. Hotels, restaurants, and tourist attractions are reporting record revenues.
The weak yen, while beneficial for tourists, has created challenges for Japanese consumers who face rising import costs. The government is trying to balance promoting tourism with protecting domestic purchasing power.
Cherry blossom season is Japan's peak tourism period, with visitors from around the world flocking to see the iconic pink blooms. This year's season is expected to be particularly crowded.
For Gen Z travelers, Japan has become a must-visit destination, with social media driving interest in Japanese culture and cuisine.
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