Figure Hark AI Assistant Launches With Free Paid Plans

Figure's long-teased personal AI assistant is about to go public. In a post on X on October 4, 2026, Figure founder Brett Adcock said Hark would launch this week, adding that the first 100,000 sign-ups would receive a paid plan at no cost. A waitlist is already open, reported by PANews.

The announcement marks a sharp escalation in the race to build the always-on assistant. According to Testing Catalog, Figure Hark is being shaped as "personal intelligence" rather than a conventional chatbot, built around persistent memory, proactive work, and real computer use. A closer look at what has surfaced in development appears in the full report at Testing Catalog.

What has emerged so far points to a personalized home screen where users build widgets connected to email, calendars, and other services. The same surface gathers recurring tasks, inbox panels, weather, and daily briefs. The system itself decides when something needs attention and when it should stay quiet.

What Hark is designed to do

Hark's terms of service sketch the ambition in detail, according to Testing Catalog's review of the documents. The service can remember context across conversations and reach into connected email, calendars, documents, and messaging services. It can operate a browser, carry out transactions when authorized, and create documents and web pages.

The unreleased product appears to push the earlier demo much further. Memory may cover people, places, projects, and even voice conversations, with users able to inspect or delete what is stored. A Markdown-based "soul" document could govern personality, while reusable browser skills would let users define procedures for particular websites. The captured material also references research, spreadsheets, image generation, website building, messaging integrations, and phone access.

Part of the stack has already been demonstrated in public. In August, the company introduced Handoff, a computer-use agent shown ordering gifts, booking appointments, and completing end-to-end web tasks on X. According to Hark, Handoff topped several browser-use benchmarks and will sit inside the broader personal assistant product.

A crowded race for the persistent assistant

Hark enters a field that is moving very fast. On the same weekend Adcock posted, TechCrunch reported that Instinct is adding its AI agent to group chats. OpenAI has rolled out always-on Dots agents for workplace tasks. Microsoft is turning Copilot into a broader workplace platform with its Autopilot digital coworker.

Figure brings unusual resources to the fight. According to Testing Catalog, the company has raised more than $700 million at a $6 billion valuation and is developing its own foundation models and hardware.

The hardware story goes further. The company has partnered with AT&T on standalone connected AI devices, and it has secured gigawatt-scale NVIDIA Vera Rubin capacity. That kind of infrastructure bet is rare for a startup that is primarily known for robots.

The commercial plan is also taking shape. The App Store previously listed Hark Pro for September 30, while Hark's site still says the launch is coming soon. According to Testing Catalog, emerging Pro, Pro², Pro³, and Pro⁴ plans, with 5x and 20x usage options, suggest the higher tiers will mainly raise usage limits, with automatic token top-ups also in development.

The questions that follow

The power Hark promises comes with the same tensions shadowing every proactive assistant. A system that remembers everything and acts across the web must earn trust about what it stores and who can see it. The ability to inspect and delete memory would be a start, though the real test is how those controls survive contact with everyday use.

Enterprise appetite for autonomous software is already enormous. As reported here earlier, governed agent frameworks are now being packaged for warehouse floors (LEA AI agent authority model), a sign that AI agents are moving from demos into operations. Figure Hark's bet is that the consumer side of that shift is arriving just as fast.

The first 100,000 free paid plans are a classic land-grab play: buy the waitlist, seed the usage flywheel, and let early adopters do the product marketing. Whether Hark's memory and computer use can deliver on the demo, and whether people actually want an assistant that decides when to stay quiet, will be decided in the weeks after launch. More on the AI assistant beat in AI News.