1. Estée Lauder Opens a “Skin Longevity Institute” in Costa Rica

Estée Lauder just launched its first Skin Longevity Institute in the Americas, nestled in the Costa Rican resort Hacienda AltaGracia—right next to one of the famed Blue Zones known for long-lived populations. The spa offers AI-powered skin assessments and luxurious Re-Nutriv facials, full-body treatments, and even energy healing rituals—blending science and spa luxury for anti-aging seekers. New York Post

2. TikTok’s “Glow Trap” Trend Is Causing Painful Skin Reactions

Dermatologists are warning Gen Z fans about what they’re calling “influencer inflammation”—red, raw, stinging dermatitis caused by aggressive skincare routines pushed on TikTok. Overuse of actives like glycolic acid, vitamin C, niacinamide, and retinol is behind many cases. The advice? Pare it way back, try a “skin cycling” routine, and simplify to fragrance-free basics. New York Post

3. Allure Names This Year’s Breakthrough Beauty Winners

The Allure Best of Beauty 2025 awards highlighted several products and treatments that are changing the beauty game—from eczema and psoriasis creams using new non-steroidal ingredients to nail systems that ditch acetone, and even scent formulas designed to last for 30 hours. Allure

4. Sleep Is the New Beauty Status Symbol

Sleep is no longer just rest—it's a beauty ritual. Brands like Estée Lauder and Vichy are leaning deep into sleep science, launching nighttime skincare products and sleep-focused skin treatments backed by research. As sleep tech and wearable devices boom, beauty and wellness are doubling down on getting more—and better—rest. Vogue Business

5. Jasmine Tookes’s New Body Oil Brand Blends Beauty and Wellness

Supermodel Jasmine Tookes has quietly launched Brunel, a body-care line that spotlights mindful, wellness-inspired products instead of makeup. The debut oils—Awakening, Renewal, and Golden Hour Glow—use advanced ingredients like vitamin C and plant extracts, aiming for glow, hydration, and relaxation. People.com

6. Gen Z Perfume Shopping = Viral Trend-Fueled & Emotional

A new survey shows Gen Zers are buying beauty products—including fragrances—weekly after seeing them on TikTok. Scents like vanilla, cherry blossom, and “clean skin” are especially popular, and layering perfumes (or “smellmaxxing”) is turning into a creative form of self-expression. The Scottish Sun

7. Natural “No Mascara” Looks Are Replacing Bold Lashes

Black mascara? Gen Z says “cancelled.” Makeup artists and trend-watchers are spotting a shift toward natural or bare lashes as part of the clean-girl aesthetic. The minimalist, mascara-free look is gaining traction as a high-fashion, low-maintenance trend that aligns with a more authentic, stripped-back vibe. New York Post

8. UK Beauty Chain Bodycare Closes Two More Dozen Stores

UK beauty retailer Bodycare is shutting down another 30 stores—bringing its total closures to 62—due to supply chain issues, rising costs, and other financial pressures. Bargain hunters are flocking to clearance sales offering steep discounts, but the closures reflect deeper struggles in the bricks-and-mortar beauty retail sector. The Scottish Sun

9. Brands Double Down on Science, AI, and Preventative Cosmetic Care

The wellness and beauty worlds are increasingly overlapping, especially for younger audiences. Gen Z consumers are gravitating toward preventive cosmetic procedures—not just to treat aging, but to stop it before it starts. Meanwhile, companies are integrating AI diagnostics, 4D skin scans, and digital consultations into their services to meet demand for personalized, science-backed skincare. News-Medical+3McKinsey & Company+3Global Wellness Institute+3

10. Scalp Detox, Regenerative Skincare & Smart Sun Protection Lead 2025 Trend Lists

According to reports, scalp care and detoxing (think exfoliating and detox shampoos) and regenerative skincare are topping trend charts for 2025. Next-gen sun care products—those that go beyond SPF to boost skin recovery and repair—are also gaining steam. Beauty Packaging+1

💡What This Means for Gen Z Beauty Fans

Gen Z is reshaping beauty and wellness in a major way. The playbook has changed—minimalism, prevention, personalization, and real science are in. Glittery filters and aggressive routines are out. From layered scents to skinimalist routines, the new generation is leaning into aesthetics that feel good, heal, and reflect who they are. But the “glow trap” warning reminds us that not all trends are skin-safe—your skincare routine is personal, not a one-size-fits-all viral challenge.