Clueso Raises $10M to Build AI Agents for Business Video

Clueso, a startup building AI agents for business video production, announced a $10 million Series A funding round on October 13, led by Dharana Capital, according to the GlobeNewswire release. Founders Future and Neotribe Ventures joined as new investors, while Y Combinator and f7 Ventures continued their participation from earlier rounds. The round brings Clueso's total funding to $12 million, with more than 80% of the new capital coming from existing investors increasing their stakes.

The company, founded in 2023 by Akash Anand, Prajwal Prakash and Neel Balar, operates across California and Bengaluru. Clueso said it plans to use the funding to expand enterprise go-to-market reach, deepen its agentic layer and grow its editing capabilities, according to YourStory.

Agents that record real software — then keep the video current

Clueso's pitch is not another text-to-video generator. The platform's AI agents are designed to understand a company's products, internal processes, brand and context, then navigate real software interfaces to capture footage of applications in actual use. From there, the agents script narration, record voiceovers, generate motion graphics and edit the material into polished videos, according to The Outpost.

The more distinctive claim is maintenance. Enterprise video libraries go stale fast: each product update can make existing tutorials inaccurate, forcing teams to re-record, re-edit, re-review and redistribute. Clueso addresses this with custom "Clueprints" — brand and product knowledge packaged as agent skills — which self-update when the underlying product changes, automatically refreshing videos to reflect new features. The platform also integrates with Claude and ChatGPT through a Model Context Protocol server, letting AI assistants create, edit and manage videos directly on the platform.

Clueso says more than 1,000 companies use the platform for marketing, customer success and education, onboarding and training, sales enablement and internal operations. Named customers include Atlassian, Zendesk, Gainsight, GlobalPartners, Seismic and Ironclad. Teams have reported productivity gains of more than five times and an 80% reduction in video production costs — figures that are company-reported and have not been independently verified.

Atlassian appears to be a committed customer. Garrett Marttinen, the company's Head of Customer Learning, said in the announcement that Clueso fundamentally simplified how his team produces learning videos at scale, turning rough input into polished, on-brand output while dramatically reducing the burden of creation and maintenance. He described Clueso as a genuine partner that pushes the boundaries of video creation and converts customer feedback into shipped product quickly.

The deeper bet: maintenance beats generation

The investment thesis, articulated by Dharana Capital founder and managing partner Vamsi Duvvuri, holds that video is evolving from static media files into living, context-aware assets that continuously adapt as business processes and products change. In that framing, Clueso is building the infrastructure powering the shift.

The founders say they encountered the problem first-hand at a previous company. Clueso started out helping customer-facing teams produce product tutorials faster; the team then found the same upkeep problem across marketing, sales, training and internal documentation. Co-founder and CEO Akash Anand has said Clueso now functions as an AI video production team that any department can rely on, handling the creation, editing and maintenance of videos as the business moves.

That framing matches a broader pattern in enterprise AI funding: investors increasingly favor companies whose advantages come from workflow integration, accumulated organizational knowledge and recurring processes rather than model access alone. Clueso's moat, if it holds, would be less about generating better video and more about knowing which videos a company owns, which ones broke when the software changed, and how to fix them without human labor.

Why it matters

Clueso's raise lands amid a wave of funding for applied AI agents — sales agents, support agents, video agents — each targeting a specific operational bottleneck rather than a general capability. Much of the recent innovation in AI video has focused on consumers and creators, but business video carries different requirements around accuracy, brand compliance and currency. Clueso's wager is that the money is in the unglamorous middle — not making a video once, but keeping a thousand of them true.

The test, as with every agent startup, is reliability. A video that misrepresents a product is worse than no video at all, and companies will judge the platform on whether its agents can keep content current without human reviewers catching errors. If Clueso's agent layer earns that trust, the Series A could look like an early stake in a new category: video as maintained software, not finished media.