The Platform Graveyard
Remember Facebook? It is still technically there, mainly used by your aunt to share minion memes and conspiracy theories. Remember Snapchat? It became a messaging app with extra steps. Remember Tumblr? It had a whole renaissance then faded again. Social platforms have lifecycles, and we are watching several hit their expiration dates in real time.
X is a Dumpster Fire
What was Twitter is now X, and it is giving chaotic evil energy. The algorithm is broken, the ads are weird, and the main character somehow managed to make it worse while also being the whole reason anyone still talks about it. Some people are staying for the chaos. Others are actively looking for exits.
Instagram is Mid
Instagram used to be the place. Now it is trying to be TikTok, YouTube, and Amazon at the same time while being worse at all three. The photo-sharing app killed photos. The chronological feed is dead. Everyone is posting but nobody is engaging. It is not dying exactly — it is just... there. Existing.
The New Players
Bluesky is gaining traction with the Twitter refugees who want old Twitter back. Threads tried to copy Twitter and became a ghost town of brands talking to themselves. BeReal had a moment then disappeared. RedNote is where TikTok users fled during ban threats, and some stayed.
The real winner? YouTube. It has Shorts for quick hits, long-form for deep dives, and it actually pays creators properly. It is the only platform that figured out how to be everything without becoming terrible.
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